AI is a buzzword across nearly all industries, and there’s lots of talk about how it can transform customer experience. But how can AI play a role in customer experience, and what does it actually look like when it’s put into action? The possibilities may be endless, but many of them boil down to three main ideas.

1. Many Customers Enjoy Chatbots And Virtual Assistants

First, customer service chatbots and virtual assistants can turn everyday tasks into simple commands. We’re already surrounded by these virtual assistants in the form of Amazon Alexa, Google Home, Apple’s Siri and more. These devices can do anything from set appointments to create shopping lists and forecast the weather. Taking it one step further, many companies have created tasks with existing virtual assistants and chatbots so their customers can streamline their interactions with the brand.