Survey after survey reveals that more organizations fall victim to cyberattacks each year - and the attacks grow not just in number, but also in intensity.

It is true that an increasing number of companies are finally putting additional resources and money into protecting their data, and yet, despite this shift in attention, cyberattacks seem to continue to grow in terms of frequency and severity. So, why do these data breaches keep happening despite the increased investment to guard against them?

One of the biggest reasons is that there’s simply way more data out there to protect today. Every day, more and more of it is migrated online. Whether it’s someone activating a new online account or buying a new piece of technology that can be modified to their personal preferences, the amount of data that is available to be hacked is constantly growing.

Additionally, hackers are also getting smarter and more sophisticated. Today’s cyber criminals have a wide variety of tools at their fingertips: some use viruses, malware, or bots and others use more personalized phishing techniques to trick people into simply handing over their information.