According to marketing guru, Seth Godin, “Artificial intelligence does a job we weren't necessarily crazy about doing anyway, it does it quietly, and well, and then we take it for granted.”  

Today, we see AI walking boldly across the corridors of any company, any industry, and any business-type. And although artificial, the technology has added a personal touch to the way we shop and trade. AI in e-commerce is enhancing the entire buy-sell experience for both buyers and sellers.  

AI in e-commerce

1.    Chatbots

AI in e-commerce cannot be discussed without referring to chatbots. These chat boxes on the home page of e-commerce websites and mobile applications are AI-based computers that are programmed to communicate with customers in a personalized manner. E-commerce chatbots help buyers in looking for the right product, checking product availability, comparing multiple products, and finally, helping make the payment. Chatbots also help connect customers with the appropriate service personnel in case of any complaints or queries. Buyers can 'talk' with these machines via text, voice, and sometimes even pictures. Without employing manual labor, chatbots enable companies to add a personal touch to the relationship between AI and customers.