What makes a good marketing strategy?  

Portent Founder and CEO, Ian Lurie, believes there are eight digital marketing practices to ensure success. However, to excel even further, it’s time to look to the future: artificial intelligence.  

Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search capabilities also increase businesses efficiency and productivity.