High-end camera maker Red revealed last summer that it was working on its first smartphone. The Hydrogen One holographic media machine is billed as the worlds first holographic phone with a 4-View (essentially, 3D without glasses). Its a gimmick weve been fed before and one that never failed to gain much traction but perhaps this time around, things could be different?

Given its pedigree, Red certainly has the optical expertise to wow but without seeing the tech in person, it’s hard to know for sure if this is worth getting up for. We’ll find out soon enough.

Nevertheless, if you’re sold on the hype and didn’t get your pre-order in before the deadline closed, you’ll be happy to learn that the nation’s two largest wireless providers – Verizon and AT&T – will both be carrying the Red Hydrogen One.