AT&T Inks Exclusivity Deal for Magic Leap’s Headset
July 12, 2018
AT&T announced that it will be the “exclusive wireless distributor” of Magic Leap products for consumers in the United States. Magic Leap’s first product, the Magic Leap One Creator Edition, is a “lightweight, wearable computer that will enrich real world experience with digital content,” according to the companies. It is scheduled to ship “later this year to qualified designers and developers.”
Interestingly, AT&T discussed how its network will be able to support Magic Leap’s forthcoming products, which may be a hint at how the company might leverage 5G network technology. AT&T said it plans to launch mobile 5G services in roughly a dozen U.S. cities this year.
An AT&T representative declined to comment on AT&T’s plans for the gadget beyond the companies’ release, including how it might use 5G. “AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap’s efforts to build the next generation of computing,” said AT&T Communications CEO John Donovan in a statement. The companies said Dononvan now has “observer rights” with Magic Leap’s board. “We’re designing and offering the future of entertainment and connectivity, and this exclusive arrangement—in combination with our 5G leadership position—will open up new opportunities and experiences.”
The companies said the combination of Magic Leap’s forthcoming headset and AT&T’s network and distribution would “usher in a new kind of contextually aware, intelligent, human-computer interactivity.”