Creators on YouTube and Google ran into a notable problem starting around two years ago. Ads were appearing next to content that brands were not a fan of. Fear of association with sometimes questionable video content caused ad money to dry up as businesses pulled their marketing campaigns off the platform. Arriving back at present day, the so-called "adpocalypse" is showing signs of being completely over. Major advertisers have already been returning to YouTube. AT&T is now the last of the major players to make a return. As a company with one of the largest marketing budgets in the US, it is a big deal for Google and all of the YouTube creators that AT&T will be coming back