As we’ve documented at great lengths in the past, the cord-cutting phenomenon is accelerating rapidly, and showing no sign of slowing down any time soon. Record numbers of subscribers are cutting the cord every year, which has the cable industry scrambling to find a solution.  

AT&T, which owns satellite TV provider DirecTV as well as its own pay TV service U-verse, has been the keenest of the legacy pay TV companies to embrace streaming. After launching skinny streaming service DirecTV Now in late 2016, it’s managed to work up to 1.8 million subscribers, according to numbers AT&T released in its quarterly earnings report yesterday.