I’m going out on a limb and making a prediction: You’ve already heard a lot (maybe too much) about blockchain. But even if you understand all the benefits this technology offers, you, like many C-suite executives I know, may be skeptical about blockchain. To be honest, I don’t blame you.  

Blockchain is a complex technology that does its best work behind the scenes. Unfortunately, its most famous application, Bitcoin, doesn’t inspire a lot of trust from corporate America.  

But while Bitcoin racks up headlines and controversy, blockchain is gradually building credibility in the business world. Gartner recently forecast that this technology will add more than $3.1 trillion in annual business value by 2030, and that’s a prediction that warrants taking a serious look at blockchain.

Here’s more good news: In a recent PwC survey of 600 global business executives with technology responsibilities, we learned that 84% said their organizations have some involvement with blockchain. That’s despite the numerous trust issues they expressed around regulatory uncertainty, user understanding and acceptance, and challenges working with new collaborators.