Comcast continues to create new use cases for X1, its cloud-based, IP-capable video platform.

After deploying it across its own residential footprint (about 60% of the MSO's video sub base is now on X1), Comcast has since sought other deployment models for X1 in ways that drive more scale into the platform's ecosystem while also recouping some of the development costs.

That expansion story included a version of X1 for college campuses, called Xfinity on Campus, as well as syndication deals with a handful of other large US and Canadian cable operators -- Cox Communications Inc. , Rogers Communications Inc. (Toronto: RCI), Videotron Ltd. and Shaw Communications Inc. . (See Rogers Sparks 'Ignite TV' Using Comcast's X1 and Comcast's Xfinity On Campus Shares Info, Shows Growth.)

The next step along that path is bringing X1 to the hospitality industry. (See Comcast Business Launches X1 for Hospitality.)

That effort, driven by Comcast's business services unit, was introduced in June, and is currently in an "extended trial period," according to Jeremy Andreoli, executive director of video product, strategy and business development at Comcast Business .

He estimates that this "nuanced" version of X1 is being tested in about ten hotels. Those on board early on include the Four Seasons Hotel that's part of the new Comcast Technology Center in Philadelphia (the hotel is slated to open in mid-2019), and the Hilton Denver Inverness hotel located just south of Colorado's capital city.