Having succeeded in killing federal net neutrality rules, broadband lobby groups are now asking the Federal Trade Commission (FTC) to avoid imposing stricter regulations on the industry. Federal Communications Commission Chairman Ajit Pai claimed that his net neutrality repeal won't hurt consumers because the FTC will fill the gap left by the FCC's deregulation of broadband. But as things stand today, the FTC can only punish ISPs if they make net neutrality promises and then fail to keep them—ISPs could avoid FTC punishment simply by not making net neutrality promises. ISPs want to keep it that way. In comments filed this week, cable industry lobby group NCTA told the FTC that "there is plainly no reasonable basis in today's marketplace for singling out ISPs for unique regulatory burdens." The FTC should let "market forces" prevent bad behavior and avoid specific net neutrality or privacy regulation for the broadband industry, the lobby group said.