Comcast entered the U.S. wireless industry last year with its Xfinity Mobile brand, offering its existing cable customers the option to purchase unlimited services at $45 per month or metered services at $12 per GB. Comcast today counts more than half a million customers on Xfinity Mobile, and next week will likely provide an update to its mobile efforts in conjunction with the release of its second-quarter earnings.  

But in advance of that event, the analysts at Wall Street research firm Cowen and Company offered a glimpse into the kinds of customers who are signing up for Comcast’s mobile offering, alongside what they might want from their provider in the future.  

Cowen and Company surveys telecom customers every quarter to discern trends in the space, and during its most recent quarterly survey it identified roughly 70 Xfinity Mobile customers. While that’s clearly a fraction of Comcast’s overall Xfinity Mobile customer base, Cowen’s findings nonetheless provide some insight into the kinds of customers who have opted to purchase services from a relatively new name in the U.S. mobile market (though, to be clear, Comcast only sells its mobile services to its existing cable customers).