Verizon, the largest U.S. wireless carrier, will be pulling the plug on its three-year-old streaming video service Go90 by the end of July. The mobile-focused service, which was available across mobile platforms and carriers, failed to live up to expectations amid low viewership rates and relatively lackluster original video programming that didn’t resonate with its target audience of millennial viewers. While the discontinuation of the app marks a setback for Verizon, which apparently invested about $1.2 billion in its development, the company is unlikely to retreat from the streaming video market considering its growth potential. Below we take a look at why the service failed to catch on, and what Verizon could do to fix its video strategy. We have created an interactive dashboard analysis which outlines our expectations for the company for 2018. You can modify the key drivers to arrive at your own price estimate for Verizon’s stock (and see more about how Trefis technology is used by CFOs, private equity firms and institutional investors).