In mid-2017, Microsoft announced it was launching the Airband Initiative, an effort to connect 2 million people in rural America to the internet with broadband-like speeds by 2022. The company seems to have exceeded its own expectations, as it’s recently announced that it’s already connected 1 million people, and is upping its target to 3 million in the same timeframe.

Microsoft has been working with local internet providers in a handful of U.S. states to conceive of novel ways to connect residents to the internet in places that larger companies deemed too expensive to service. For one community in northern Michigan, that meant connecting a local provider, Packerland Broadband, with companies that manufacture radio equipment that can broadcast data over spaces between TV signals, referred to as TV whitespace. Microsoft was able to make connections and introductions that the small provider likely wouldn’t have had access to on its own.

The software company is expanding its work into 10 more U.S. states, including Indiana, Mississippi, Oklahoma, West Virginia, and California. It wants to address the roughly 24 million Americans who are without broadband internet, according to the Federal Communications Commission, and are being left behind as life, education, insurance and government move increasingly online. (Microsoft is also keenly aware that all those people coming online might end up becoming new customers.)