FCC Chairman Ajit Pai has proposed new regulations that he says would cut down on spam text messaging. Whether it works or not, it's likely to be controversial. It's the same argument we had when the FCC tackled net neutrality — and privacy advocates worry it could have the same underwhelming result.

Even the terms will probably sound familiar: The new rules would legally define wireless text messaging as an "information service." The proposal is a response to a petition by messaging app Twilio, to classify text messages as "telecommunications service" instead.

This is the same emphasis on definitions we saw before net neutrality protections were enshrined in 2015, and before they were rolled back in 2017. During that two-year window, the FCC classified broadband internet service as "telecommunications," which granted consumers stronger protection under the agency's rules.