U.S. households consumed an average of 268.7 gigabytes (GB) of data in 2018, up from 201.6 GB for 2017, according to a new report about U.S. household broadband data consumption from OpenVault, a provider of data consumption and analytics software. Median usage was 145.2 GB per household in 2018, up from 103.6 GB in 2017. The increase in average consumption was 33.3% and the increase in median consumption was 40%.