Distributed ledger technology, commonly known as blockchain, is a technology that has received a lot of attention in the last few months, particularly as the underlying technology powering crypto-currencies like Bitcoin.

However, outside of crypto-currencies many entrepreneurs, large organizations, governments and technologists are exploring other applications of blockchain technology including everything from digital voting to the recording and protection of both formal and informal property holdings.

Given the broad range of possible applications of this technology, I’ve recently been wondering about how it can be applied to the sphere of improving customer service, experience and engagement.

So, I was intrigued to see an article, in March of this year, from Jeremiah Owyang and Jessica Groopman, industry analysts and founding partners at Kaleido Insights that asked: Analysis: Should Blockchain Power Your Customer Loyalty Program?