Technology As Conceptual Art
May 17, 2018
Place a horse head from the Paleolithic paintings of Chauvet Cave beside footage from a Netflix show and compare them. Both are art, in the broadest sense, and both are (primarily) visual, but the similarities end there. In his essay, “The Work of Art in the Age of Mechanical Reproduction,” Walter Benjamin already anticipated most of the differences that you’d be able to find between the two: that the cave paintings were likely made for sacred ceremonial purposes and that the show is an economic product. That each of the cave’s images are fixed in both time and place while the television show’s come to us whenever we want, no pilgrimage required. And most importantly, that while the Netflix show is a counterfeit replicated endlessly in the form of code, the images in the cave are each authentic in their uniqueness. This presence of the singular in art, Benjamin called its “aura,” and the annihilation of aura by technology is the foundation of contemporary art.
Read more at Thesmartset