Cable companies are feeling the heat as streaming services sweep the industry. It’s predicted that by 2021, 81 million Americans—or 30 percent—won’t be using traditional paid TV. At first glance, cable and streaming services may appear to be enemies. In reality, the two can work together to build the ultimate home entertainment experience.  

Broaden your options  

If you’re a consumer looking for the best of both worlds, you may want to take note of cable companies who choose to work alongside your favorite streaming services, integrating the two into programming packages. Take Comcast, for example, which recently integrated Netflix into its bundled packages for customers who use Comcast XI. Since the move, the two companies have discovered that 50 percent of customers use Netflix via the bundled package. In doing this, Comcast adjusted to industry trends and offered a unique package that allowed customers to easily access a popular entertainment option they were already enjoying.