The technology can be implemented without organizers replacing their existing access control hardware.

Ticketmaster has acquired blockchain ticketing solution, Upgraded. Upgraded converts traditional tickets into secure interactive digital assets protected by blockchain which prevents fans from purchasing fraudulent tickets and provides event creators with more control over ticket distribution.

Using blockchain technology, Upgraded uses encrypted barcodes to prevent fraud often associated with paper or PDF-based tickets. The technology gives organizers more information about where their tickets are being distributed and who their attendees are. The solution can be implemented without requiring a venue to replace existing access control hardware.

“Ticketmaster is constantly exploring emerging technologies, and there aren’t many that have the unique possibilities of blockchain,” said Justin Burleigh, chief product officer at Ticketmaster, North America in a release. “We’re excited to have Upgraded join the team as we continue to focus on providing the world’s leading identity-based ticketing platform to fans, artists, and our clients. We think blockchain and Upgraded will continue our progress to improve ticketing and create a safer and more seamless experience.”