Although the dual-hatted CEO of Twitter and Square has said loudly and often that he believes in Bitcoin, cryptoassets, and blockchain technology overall, and is backing these statements up with action, he and his companies are not getting the attention they deserve. This is an oversight. Moreover, beyond just individual ambition, a strong argument can be made that unlike technological behemoths such as Google and Facebook, crypto will be a key driver of future growth for both businesses due to their strategic positions.  

So, what are some of the steps Mr. Dorsey has taken? Last year Square enabled the 7 million users of its Cash app in all 50 states to purchase Bitcoin, it recently acquired a BitLicense from the New York Department of Financial Services, and he testified this week in front of the House Committee on Energy and Commerce about how blockchain can be used to combat nefarious activity on Twitter. Unfortunately, while these stories receive perfunctory coverage from tech, financial, and other trade publications, they are often cast aside after 24 hours.