Barron’s Picks are weekday stock ideas from their experienced stockpickers, based on the same rigorous analysis and reporting as the picks that appear each weekend in the magazine. A new idea is published every Wednesday morning, and they track their performance over time.

Looking to score a sweet discount on the new iPhone XS Max? Prepare to be underwhelmed, because the carriers have been relatively stingy with their pitches. That’s good news for the industry leader, Verizon Communications .So is the company’s quiet launch on Monday of fixed, residential broadband service in four markets using the new 5G wireless standard.

It’s not that 5G will be a big moneymaker right away; it won’t for more than a year. But as investors begin to consider how much more disruptive the shift to 5G will be than, say, the move to 4G, and as the standard hits cellphones starting next year, Verizon stock, recently trading at 11 times forward earnings estimates, could win a higher valuation and outperform the market.

Barron’s warmed to Verizon stock around last Thanksgiving, writing that a long price war had shown signs of easing. It has since returned 19.9%, versus 14.2% for the S&P 500 index. Some of that outperformance is due to the dividend yield, now 4.4%, or more than twice the broad market’s yield.