Visible is a new wireless brand using a great wireless network, but I’ll bet you never heard of them before. Well, if you are a young adult, you will very likely be hearing about Visible as they are getting busy marketing on social networks. So, who is Visible? They are a brand-new wireless service provider, and they are owned by Verizon which means they use the Verizon Wireless network.

There is plenty to unwind about this new wireless brand. So, let’s get to it.

If Visible was not owned by Verizon, they would be considered an MVNO like Comcast Xfinity Mobile, Charter Spectrum Mobile or Altice Mobile. However, because they are owned by Verizon, this will be known as a Verizon brand similar to the way Cricket Wireless is owned by AT&T and uses the AT&T Mobility network.

Visible by Verizon is similar to Cricket Wireless by AT&T

There are quite a few brands that are similar to this. Brands that are owned and operated by the four major wireless networks, Verizon Wireless, AT&T Mobility, T-Mobile and Sprint. All these companies are similar in that they advertise, and market and ask you to visit them at one of their stores or sign up online.

What makes Visible different, is they have no stores. You shop and buy online. They do this because they think the younger user group, they are targeting prefer to do business that way. We’ll have to wait and see if they are right, but this is a very interesting concept right now. A first.